Description

When Alex Scott held her first neighborhood lemonade stand to fundraise for childhood cancer research, the local press picked up her story. 25 years later, they now have more opportunities than ever to spread Alex’s mission around the world through social media. Since that first stand, they have funded more than 1,500 cutting-edge research projects at nearly 150 institutions in the U.S. and Canada. Join us to learn effective strategies for social media management with a focus on nonprofit organizations. Drawing from over 10 years of experience in social media and video production, Hannah will offer valuable insights on creating compelling photo and video content, paired with sharp copywriting, to engage audiences in a crowded social media feed. Attendees will also gain a deeper understanding of how to leverage various social platforms and their unique advantages, explore networking and collaboration best practices, and learn basic SEO techniques. A key takeaway will be the inside knowledge on running successful Facebook paid ad campaigns, which have become an important source of revenue for nonprofit fundraising efforts. Some of these followers become loyal supporters and donors for years to come. This session will provide the tools and strategies to help nonprofits elevate their social media presence in 2025 and beyond, inspiring stronger connections with followers and potential supporters.