A new consumer survey from WSFS Bank suggests the biggest shift in household finances isn’t that everyday essentials cost more — it’s how consumers are responding.
Across the Greater Philadelphia and Delaware regions, households are becoming increasingly intentional with their money. Rather than continuing to spend as they have in recent years, many are making deliberate tradeoffs, cutting discretionary purchases, paying closer attention to debt, and looking for ways to build greater financial flexibility.
The findings reflect a broader change in consumer behavior.
According to the survey, 77 percent of respondents whose spending increased say rising costs and inflation — not lifestyle choices — are driving that change. Income increases (28 percent) and emergency expenses (26 percent) followed, while just 17 percent cited vacations or major purchases.
“What we’re seeing in this data tracks closely with what our clients tell us every day,” said Shari Kruzinski, Executive Vice President and Chief Consumer Banking Officer at WSFS Bank.
“Consumers are becoming much more intentional about where every dollar goes. Everyday expenses are consuming a larger share of household budgets, so people are making thoughtful decisions in areas of flexibility.”
A Different Spending Story Than Two Years Ago
Perhaps the clearest sign of changing consumer behavior is how dramatically spending sentiment has shifted since 2024.
Two years ago, 38 percent of consumers said they were spending more overall, while 37 percent said they were spending less. Today, those numbers have reversed: 39 percent now say they are spending less overall, compared with 32 percent who report spending more.
That doesn’t necessarily mean households have fewer expenses. Instead, it reflects a growing effort to reduce discretionary spending wherever possible while absorbing higher costs in categories that are far less flexible.
Nearly two-thirds report spending more on groceries (67 percent), while more than half (55 percent) say utility bills have increased. Transportation (44 percent), housing (44 percent), and healthcare (35 percent) continue to account for larger portions of household budgets.
At the same time, consumers are intentionally reducing spending on going out to restaurants (38 percent), vacations (35 percent), online shopping (33 percent), and entertainment (32 percent).
“The reversal in overall spending sentiment from two years ago is meaningful,” said Andrew Davis, Head of Investment Strategy at Bryn Mawr Trust Advisors. “Rather than seeing an economy that’s booming or contracting, we’re seeing consumers adapt to a period of persistent affordability challenges. Many households are making conscious decisions about where they can cut back while continuing to manage the costs they can’t easily avoid.”
Financial Caution Is Becoming a Financial Strength
The survey suggests that today’s consumers are responding with greater financial discipline.
Among respondents navigating today’s interest-rate environment, 30 percent say they’re avoiding new loans altogether. Another 28 percent report reducing nonessential spending, while one in four (25 percent) are using credit cards less frequently or paying down existing balances. Twenty-two percent are actively working to boost savings, and 17 percent have postponed major purchases.
Consumers are also changing how they pay everyday expenses as 41 percent report using debit cards more frequently, compared to 32 percent who said the same for credit cards.
“There’s real intentionality in how people are approaching their finances right now,” Kruzinski said. “We’re seeing consumers make proactive decisions to reduce debt, rely less on credit, and strengthen their financial cushion. These go beyond short-term reactions to habits that can support stronger financial health over time.”
Opportunity Beyond Budgeting
The survey also points to an opportunity for consumers to look beyond simply reducing spending.
While checking and savings accounts remain nearly universal in usage (92 percent and 87 percent, respectively), awareness of higher-yield savings products and other long-term financial planning tools, like retirement accounts, remain limited.
“Many people are working hard to save money right now, but they may not realize there are additional tools that can help that money work harder,” Kruzinski said.
“Whether it’s understanding different savings options, evaluating debt strategies, or — for homeowners — considering how home equity fits into a broader financial plan, having a conversation with a trusted advisor before financial decisions become urgent can make a meaningful difference.”
As households continue adapting to today’s financial environment, the survey offers an encouraging takeaway: consumers are becoming more thoughtful, disciplined, and intentional with the financial decisions that shape their long-term well-being.
For those looking to better understand their options, speaking with a WSFS Associate online or by visiting a banking office location can help turn today’s financial habits into a strategy for tomorrow.